Adam Maguire

Business Journalist

Apple turns the cables on EU's charger rules

Apple is ditching charging cables from a key product line, but not even the European Union will be able to say much about such an anti-consumer move, writes Adam Maguire.

Business • 13 hrs

Brian O'Driscoll was recently issued a warning for failing to disclose that a social media post was, in fact, an advert

Endorse Code: Influencers falling foul of ad rules

Influencers have become a hugely important part of the marketing and advertising world - but they don't always make it clear when they're being paid to promote, writes Adam Maguire.

Business • 13 Sep

Golden Rule: Netflix & Sony caught off-guard by KPop hit

KPop Demon Hunters has become a global smash hit – in spite of the low expectations of the companies behind it, writes Adam Maguire.

Business • 08 Sep

Azets Ireland CEO Neil Hughes said his company's clients are increasingly talking about restructuring and refinancing

Early warnings of severe pressure on SMEs - Azets Ireland

There are early signs that many SMEs are coming under severe financial pressure, according to financial advisory firm Azets Ireland.

Business • 29 Aug

Intel was once the king of computer chips - but now it's struggling to keep up with competition in every area

Chip Away: How Intel went from silicon leader to loser

Intel once had a seemingly unassailable lead in the computer chip market - but now it finds itself fighting for relevance on every front, writes Adam Maguire.

Business • 25 Aug

Its highly stylised format and focus on deception has made The Traitors a hit in more than 30 countries so far

Deadly Viewing: How The Traitors became a global hit

The Traitors isn't exactly a revolutionary format, but it has swept the global TV world by storm in a matter of years, writes Adam Maguire.

Business • 25 Aug

US tariffs 'put Irish drinks firms at a disadvantage'

The 15% tariff on Irish drinks exports to the US is a "disappointment" that will put the sector at a disadvantage, according to one of the country's leading distillers.

Business • 22 Aug

Tourism Ireland takes a punt on college football fans

Tourism Ireland plans to use this weekend's American Football game in Dublin to encourage more US visitors to the island.

Business • 22 Aug

Default Line: How being the easy option is worth billions

We all like things to be as convenient as possible, which proves to be very lucrative for any company that can make itself the default option, writes Adam Maguire.

Business • 20 Aug

Green Fables: How firms have misled on sustainability

Shein has been hit with two fines relating to its misleading sustainability claims, but there's a long history of firms trying to make themselves look more eco-friendly than they actually were, writes Adam Maguire.

Business • 17 Aug